Digital Portfolio

On this page you can find links to some of my work.

  • Master Thesis: Antecedents of Innovation Resistance in its Various Forms

    My study was conducted at the Vrije Universiteit Amsterdam, Faculty of Economics and Business Administration, Department of Marketing. The topic under study was the consumer adoption of innovative products and the resistance to those products. A lot has been written about why people do adopt, but little about why they do not. This study is an attempt to contribute to the knowledge on innovation resistance.

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