On this page you can find links to some of my work.
Thesis: Antecedents of Innovation Resistance in its Various Forms
My study was conducted at the Vrije Universiteit Amsterdam,
Faculty of Economics and Business Administration, Department of Marketing. The
topic under study was the consumer adoption of innovative products and the
resistance to those products. A lot has been written about why people do adopt,
but little about why they do not. This study is an attempt to contribute to the
knowledge on innovation resistance.
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